Paul A. O’Keefe, Ph.D. is a social psychologist, an assistant professor of at Yale-NUS College, and Director of the Mindsets & Motivation Lab. His research focuses on goal pursuit with attention to motivational factors, such as implicit self-theories, interest, and self-regulation.

His research has been published in leading scientific journals and featured in numerous media outlets, including the Washington Post, The Atlantic, and Forbes. He has also contributed articles to The New York Times and Harvard Business Review. He co-edited the book The Science of Interest, and his research has been supported by various funding agencies including the National Institutes of Health (USA) and the Ministry of Education (Singapore).