Paul A. O’Keefe, Ph.D. is a social psychologist by training and an Associate Professor of Organisational Behaviour at the University of Exeter Business School. He also directs the Mindsets & Motivation Lab and is an Associate Editor for the Journal of Experimental Psychology: General. His research focuses on motivation and goal pursuit with attention to individual differences, such as implicit self-theories (mindsets), interest, and passion.

His research has been published in leading scientific journals and featured in numerous media outlets, including The New York Times, BBC, Washington Post, The Atlantic, Forbes, World Economic Forum, Newsweek, CBC Radio, CNBC, VICE, ABC Australia, Entrepreneur, Inc., Financial Times, and Business Insider. He has also contributed articles to popular outlets such as The New York Times and Harvard Business Review. He co-edited the book The Science of Interest, and his research has been supported by various funding agencies, such as the National Institutes of Health (USA) and the Ministry of Education (Singapore).